About

Producer Unit LLC is a Newark-based media production company founded by Aldwan “Qua z mo” Lassiter, an accomplished director, producer, and educator with over a decade of experience in film, photography, and audio storytelling. As the CTO of the HUBB Arts and Trauma Center, Aldwan has led impactful projects across music videos, documentaries, corporate content, and youth education. Known for his cinematic visuals and community-driven approach, he combines professional-grade equipment with a deep commitment to storytelling that informs, inspires, and empowers.

At Producer Unit LLC, storytelling is more than just visuals—it's a mission. Founded by Aldwan “Qua z mo” Lassiter, an award-winning media producer, director, and CTO of the HUBB Arts and Trauma Center, our company stands at the intersection of creativity, purpose, and community impact. With over a decade of professional experience in video production, sound design, photography, and post-production, we bring unmatched depth and authenticity to every project.

Our founder’s work has been featured in community-centered campaigns, social justice documentaries, national music videos, and educational programming—earning recognition for both technical excellence and emotional impact. Aldwan is a respected educator and mentor, developing curriculums to teach youth videography, podcasting, and visual storytelling. He has collaborated with city agencies, school districts, and major artists alike—always with a strong commitment to quality and cultural integrity.

Education & Certifications

• Certified in Advanced Video Production & Digital Editing
• Ongoing collaborations with film schools, universities, and nonprofit organizations
• Curriculum developer for podcasting, videography, and studio production programs

Our Style & Approach

Our work is guided by a documentary-style realism mixed with cinematic polish. We prioritize clarity, emotional resonance, and authenticity in every frame—whether it's a heartfelt testimonial, a bold music video, or a high-energy promotional reel. We take the time to understand your vision, goals, and target audience before the cameras ever roll.

We use top-tier equipment, including Canon C70 cinema cameras, RF lenses, studio-grade audio interfaces, and industry-standard editing platforms. Every project is handled with a blend of artistry and professionalism from pre-production to final delivery.

Values & Commitment

• Community-first mindset – Especially focused on youth, storytelling, and empowerment
• Client-focused communication – We believe the best projects are collaborative
• Quality over quantity – We don’t rush greatness
• Cultural sensitivity – We aim to represent stories with respect and depth

Are We a Good Fit?

If you're looking for a production team that’s hands-on, purpose-driven, and deeply rooted in both technical skill and emotional storytelling, then we’re likely a perfect match. Whether you're launching a new brand, documenting your organization’s impact, or producing a visual narrative that matters—Producer Unit LLC delivers with heart and precision.